Meta account management
Campaign structure, budget split between prospecting and retargeting, and daily spend control driven by real contribution margin — no blind scaling, no panic pausing.
Media buyer · Meta ads
Ads measured in profit, not in dashboard ROAS
I'm Mohamed Elsayed. I run ad budgets for e-commerce and real estate brands across Egypt and the Gulf. Every account starts with one number: the ROAS at which you break even. Every decision after that is judged against it.
+9
years buying media
$40M
in ad spend managed
What I do
Account audit
A full review: structure, attribution, pixel health, audience overlap, and measurement integrity. You get a report with the numbers and the decision required for each item.
Measurement & reporting
A reporting layer that ties ad spend to revenue and margin, so you know exactly which campaigns make money and which ones eat the margin.
Latest articles
All articles →The learning phase: what actually happens, and why your account is stuck in it
The learning phase is not a waiting period that clears on its own. It is the system trying to reach stable prediction, and most accounts stay stuck because of how the buyer structured them. What those 50 events really mean, and when to wait versus intervene.
Breakeven ROAS: the one number every decision in the account should answer to
Before you call a ROAS "good" or "bad", you need one number: the ROAS at which you break even. Here is exactly how to calculate it, and why it differs so much between brands.
Need the same logic on your account?
If you're spending monthly and want the numbers checked before you scale, get in touch.